Hårdrocksfestivalen Sweden Rock Festival in Sölvesborg on the transfer of ownership.
Now purchased one of Sweden’s biggest festivals up of konsertarrangören Live Nation.
It is clear from a press release.
the Sweden Rock Festival in Sölvesborg, organized for the first time in 1999 (back in 1992 was held on, however, under a different name), and is therefore one of Sweden’s oldest festivals. In addition, it is one of Sweden’s largest, with space for 33 000 visitors daily. The festival is often sold out.
Now replace the Sweden Rock Festival owner. It is in a press release on their site as the festival tells us that Live Nation purchased a majority of the shares in the company Sweden Rock Festival AB
” We are very pleased that this agreement will come about. We have for many years worked continuously with the development of content, service and safety at the Sweden Rock Festival and by joining together with Live Nation we get the very best conditions to continue to develop our business, ” says Mats Natvig, ceo of the Sweden Rock Festival AB, in the press release.
READ MORE: She has been on all the Sweden Rock
Live Nation is the largest konsertarrangör and is among other things behind festivals such as Summerburst and Way out west.
According to the Sweden Rock, the discussions about a takeover have been held with Live Nation for a longer period of time.
“the deal broadens the Live Nation within the festivalsegmentet and Sweden Rock, with a strong international owners opportunities to move forward their positions further,” said the Sweden Rock in the press release.
– in Addition, the progress in livebranschen more and more towards a few larger companies will book up artists for gigs in many countries over long periods of time and in that climate, we believe that a partnership with Live Nation is absolutely the right time for us, ” said Martin Forssman, manager bookings and executive vice president for Sweden Rock Festival AB, in the press release.
Thomas Johansson is the chairman of the International Music, Live Nation:
– Sweden Rock has done a fantastic job and has been one of Sweden’s best and most beloved festivals in many years, so we are very excited that we will get the opportunity to work with them and develop the festival further, ” he says in the press release.
Both Live Nation and the Sweden Rock Festival AB stated that the festival shall be carried on in the same way, despite the new owner. Management and staff shall not be replaced, and the headquarters of the Sweden Rock Festival AB will still be in Sölvesborg.
READ MORE: Sweden Rock-the party is over
in Addition, the promise Live Nation that you do not plan to change their musical direction at the Sweden Rock Festival.
Next year’s festival will be held from 7 to 10 June next year. So far is only a band ready for Sweden Rock Festival 2017 and it is Crumbling.